Moving. Clear. And simply WOW:

Our new outfit has arrived!

You’ve likely been there before: sometimes, you simply outgrow your clothes. Because you’ve grown, your style has evolved and you’re ready to make a new statement.

For us, that moment is now: 
After over 50 years of success together, we’ve grown into a resilient and fantastic team. Our services have expanded, and our global partner network continues to thrive. It’s the perfect time to showcase our “inner greatness” with a bold new look!

And by the way, there’s a chance to win something too – more details below.

The new logo:

really strong and really dynamic

Do you know the saying “Out with the old, in with the new?” That’s exactly what we’ve done with our logo! As a confident, evolutionary development, the new logo, with its geometric design language, exudes great clarity and confidence.

The implied arrows represent the dynamism of our business. With precise edges, our logo points upwards – towards the future, towards ever-new goals. And if you look closely, you might also spot a stylised “A” – a nod to our name.

The two identical elements in the symbol represent the start and the destination – the essence of transport and logistics. And the link between them? That’s us – a reliable partner who manages the entire process for our customers.

The logo is completed with the modernised lettering in the typeface Outfit. This compact combination ties our roots to our constant drive for development.

Our new typeface: Outfit

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Our core message:
We move
what moves you.

There’s quite a lot packed into this statement:

  1. We proudly and confidently say Yes! to our core business. We literally move our customers’ goods from A to B – always in the most optimal way.
  2. We make it clear that what moves our customers is important to us. We understand exactly how crucial precise cargo transport is to the success of our customers.
  3. If you take a closer look, you’ll also see the direct connection between us and our customers: we are an essential part of the supply chain, sharing responsibility. We’re simply a part of it all.

A strong visual concept

With vision and true personality

Do you know the feeling of seeing the same images over and over again? We do too! That’s why we’re moving away from stereotypes, towards a genuine connection with our core business.

Our visual concept opens up a new perspective with expansive, storytelling visuals – made possible by striking panoramic views. This creates a unique level of recognisability.

The special duplex effect bathes the visuals in a rich, deep blue. This shade is derived from our traditional alpha trans blue – symbolising reliability and trustworthy collaboration. It is complemented by a vibrant cyan blue, adding fresh accents and a modern look.

And the best part: the people who matter most every day are given a larger stage – all of us! Each of us is as unique as the work we do daily for our customers. The colleagues shown are representative of all of us – approachable and authentic.

The design elements

Subtile, yet impactful.

Small corner, big impact: We use the arrow element from the logo in our new overall design as an accent and eye-catcher. It provides a subtle, yet effective anchor for texts and optimises the flow of reading.

The large, expansive diagonals create an exciting contrast. They represent dynamism and flexibility. With their “arrow tips,” they point the way, guiding the viewer’s attention without taking centre stage.

This interplay of elements reflects the unique duality of our company: our international scale and comprehensive logistics expertise, always in close partnership with the personalised, individualised service we continue to offer our customers.

Bold, contemporary icons provide necessary orientation in key areas.

The new look

We can now use our brand design in a much more comprehensive and bold way.

Team Competition:

Join the photo challenge and win a bowling night!

Here’s how it works:

  • Grab your team colleagues and a large sign with our new logo.
  • We’ll be sending the sign to all branches in the coming days.
  • Take a cheerful group photo with the logo sign clearly visible. There’s no limit to your creative ideas.
  • Each branch counts as one team.
  • Simply send your favourite photo by email to neuerlook@alphatrans.de
  • Complete the following sentence in your email: “We’re excited about the new look because…”
  • The deadline for submissions is 02.12.24.
  • A fun team event with all the trimmings will be raffled among all entries.
  • The lucky winners will be informed by 13.12.24.

Here’s what you can win:

Fingers crossed, because the winning team will be treated to a bowling night!
Enjoy a fun and relaxed evening with your colleagues – including dinner and drinks, of course.
The event will be organised individually by the branch that wins. The after-work celebration will take place in the winning branch’s local area. If you have any questions about the competition, just contact your branch manager.

Let’s roll out our new look & feel – have fun and good luck!

Any Questions?

When will I get my new business cards?
What about our company door sign?
How will the email footer be handled?

For all organisational matters related to the transition to our new design, we have set up a dedicated email address. Please use this method of contact to ask your questions. Thank you!

Greater clarity,
more depth of information,
more personality:

The centrepiece of our new brand identity is our completely revamped website. Go take a look! www.alphatrans.de