Sometimes, it’s time for a change of wardrobe. And for us as a company and a brand, now is exactly the right time. Over 50 years of consistent success have made us bigger – in many ways. Our wonderful, dedicated team has grown, along with our areas of expertise and our global partner network. And of course, the expectations of our customers have grown as well.
Anyone who knows us knows that we have long expressed our “inner greatness.” It’s time for our outer look to match that.
We are excited to share this significant step in our company’s history with you.
An evolutionary development: The new logo, with its geometric design language, exudes great clarity and confidence. The implied arrows represent the dynamism of our business, while the precise edges of the combination mark point upwards. In addition, a highly abstracted “A” can be seen, a nod to our name.
Harmony of the emblem: The two symmetrical elements symbolise the start and destination – the essence of transport and logistics. We are the central link: alpha trans, your reliable partner who manages the entire process for our customers.
Modernised lettering: The logo is completed with the brand name in the Outfit typeface. With this compact combination, we have merged our company’s roots with the drive for continuous growth: always stable and forward-looking into the future.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Yes, it’s a clear commitment to our core business. A complex industry that is more essential than ever in a globalised world.
But the statement also highlights our focus on the customer, which has been central to us since the very beginning: Our understanding of the critical importance that precise cargo transport holds for our customers.
And if you take a closer look, you’ll see the direct connection between us and you.
Connection to the core business: Expansive panoramic perspectives create recognisability and highlight our expertise. The duplex effect bathes the scenes in a deep blue. Building on the traditional alpha trans blue, it symbolises reliability and trustworthy collaboration. This is paired with a vibrant cyan blue, which adds accents and brings a modern, fresh touch.
More authenticity: The spotlight is given to the people who matter most every day – our employees, all dedicated individuals. Each person is as unique as the work we do every day for our customers. The visuals depict our team as approachable and genuine.
Small corner, big impact: We use the arrow element from the logo in our new overall design as an accent and eye-catcher. It provides a subtle, yet effective anchor for texts and optimises the flow of reading.
The large, expansive diagonals create an exciting contrast. They represent dynamism and flexibility. With their “arrow tips,” they point the way, guiding the viewer’s attention without taking centre stage.
This interplay of elements reflects the unique duality of our company: our international scale and comprehensive logistics expertise, always in close partnership with the personalised, individualised service we continue to offer our customers.
Bold, contemporary icons provide necessary orientation in key areas.
In our latest LinkedIn post, managing directors Rainer Hörmansperger and Tim Teubert offer personal insights into how alpha trans’ service promise is reflected in the updated brand design.
Simply follow the link and join the discussion. We look forward to your feedback!
The centrepiece of our new brand identity is our completely revamped website: www.alphatrans.de